Review:
eBook Secrets Exposed
If
you want to make a lot of money with your own eBookand you only read
one book on the subject in the next12 months, I strongly recommend that
it's 'eBookSecrets Exposed' by Jim Edwards and David Garfinkel.
The
authors are both well qualified in this area. JimEdwards has written
five best-selling eBooks(including 'The Lazy Man's Guide to Online Business'
and'33 Days To Online Success').
David
Garfinkel is considered by many to be theworld's greatest copyrighting
coach. He's anaward-winning business journalist and is also theauthor
of several best-selling eBooks, such as'Advertising Headlines That Make
You Rich' and 'KillerCopy Tactics'.
There
have been so many books on this subject that Ireally couldn't imagine
how this book could addanything new.
But
I have never before seen an eBook that explainsso clearly how to do
it. I got the feeling that you couldliterally walk in Jim Edwards' footsteps
and get thesame results he did (over 4,500 eBook sales in 9 months).
What
makes this book very readable and enjoyable is thatit's simply a long
interview - David Garfinkel asksthe questions and Jim Edwards gives
the answers.
The
book is packed with so many 'insider tips' that'sit's difficult to know
where to begin, but one of themost valuable tips is how to find out
- before youwrite your book - if there's a market for it.
You
do this by following Jim Edwards' 5-Step 'UltimateeBook Success Formula'.
The formula allows you to findout if there's a target audience that
is alreadyactively looking for the information you're about tosell online.
And if so, if they are prepared to payfor it.
One
of the interesting things you'll discover in thisbook is that competition
is actually good for youreBook.
If
you come up with an idea for an eBook and you findthat there are no
competing books, you need to getworried - it means there's probably
no market for thatidea.
But
if there are books competing with yours, you're onsafe ground - you
know you have a market.
And
don't be put off by competition: anyone who isserious about a particular
subject will buy at least 4or 5 books on that topic.
Many
eBook authors who make big money quickly withtheir eBooks do resale
rights. Instead of making $29per sale, they're making $99 per sale.
As you can see,resale rights can get you into serious money veryfast.
But
there are definite pitfalls with resale rights(such as finding out a
few months later that yourcherished information product has become a
freeeBook). If you want to avoid these pitfalls, you needto read Section
2 carefully.
You
might think that best-selling eBook authors don'tbother with affiliate
programs. Wrong!
Jim
Edwards shows you that one of secrets to makingmoney with your eBook
is to load it up with back-endaffiliate links. But there's a right way
to do this anda wrong way (more about this in Section 5).
But
the real secret to how Jim Edwards made over$40,000 in one month from
a single eBook is jointventures - finding people with lists of 10,000
or even100,000 and getting them to do a personalrecommendation to their
readers.
On
the Internet it's not products that make money,it's lists (products
don't sell, lists do). Or as JimEdwards puts it: 'the power is in the
pipes, in thedistribution'.
Let's
say your eBook is priced at $29 and you findsomeone with a list of 10,000
and they do a mailingthat results in 3000 people turning up at yourwebsite.
And
let's say that those 3000 visits result in 90 to 180sales - you and
your joint venture partner are suddenlymaking thousands of dollars in
a few days.
Jim
Edwards shows you exactly, step-by-step, how toset up a joint venture.
He even shows you the exactsame letter that he used to set up joint
ventures forhis book 'How To Write and Publish Your Own eBook in alittle
as 7 Days'.
One
of the keys to making joint ventures work is whatJim Edwards calls 'the
Santa Claus technique' (more onthat in Section 2).
A question
many people have is how to price theireBook. And it's crucial that you
get this right. InSection 4 Jim Edwards reveals his 'pricing formula'
-a very clever way to find your eBook's 'breakpoint' orequilibrium.
There's
another very valuable tip in Section 17 - 'MySecret Method For Slashing
Refunds' (this tip on it'sown could be worth the price of the whole
book).
This
is the best book on eBook publishing I've read inthe last 18 months
- in fact, while reading it, I cameup with the idea for my next eBook!
------------------------------------------------------------
If you're just getting started in Internet Marketing,
you may be awed by the amount of "Internet Gurus" out there, each one
making millions of dollars (or so they claim) and for some reason seem
more than willing, for a fee, to teach you their biggest, most intimate
secrets.
While I have no doubt about the specialized skills
and techniques used by these gurus, it can get a little too frustrating
simply getting tangled and lost in all their hype, and find almost no
value at the end of the day. Hype - that's one thing I agree these guru's
are really good at. For some of them, unfortunately, hype is the only
thing they're good at.
-
Most Internet guru's have opt-in newsletters
on specialized subjects like website marketing, Pay-Per-Click advertising,
search engine optimization or whatever specialized skill they have
"mastered". Almost all of them try to convince you to subscribe
to their newsletter in return for some kind of "breakthrough" report,
and promise to deliver "valuable information" weekly or monthly
to your email address. Sounds great...
Here's what happens 2 weeks later - You realize
that the "breakthrough report" is the same old regurgitated information
which you can find almost anywhere. You might also realize that
the "valuable information" almost never comes without any hidden
agenda. The "valuable information" usually turns out to be a soft-selling
ad (sometimes even blatant advertisements) for the guru's latest
products or paid seminars, or even worse, some other Internet marketer's
products.
I'm not trying to shoot down any marketer
here, but the irony is in their teaching. Almost all internet gurus
would advice you to offer valuable, free information that benefits
other people. Profits, as they say, is secondary to actually helping
people and making a difference in their lives. Give before you take....what
a load of BS!
How come they don't practice what they preach?
Of is that how the "Internet Marketing Game" is really played? Surely,
nobody minds receiving ads and promotions, as long as there is a
fair deal of free information being offered.
Fortunately, not all Internet marketers are
the same. There are still some jewels to be found, and they offer
some great information in their newsletters, which they unselfishly
offer for free, such as:
- Vishal Rao (http://www.home-based-business-opportunities.com)
talks about starting and managing home based businesses.
- Mike Cheney (http://www.magnet4web.com)
talks about building an effective and efficient business web site.
- Jill Whalen (http://www.highrankings.com)
talks about Search Engine Optimization.
- Allan Gardyne (http://www.associateprograms.com)
is the authority on affiliate programs and affiliate marketing,
with an award-winning newsletter.
Of course there are many more good marketers
out there, and you'll have to get through several bad ones first
before you get to the good ones. It is not necessary to subscribe
to every Internet Marketing newsletter just to hope for nuggets
of gold that may never come. Instead, give the gurus a "trial"
month, and if you don't find anything of value from them, just
unsubscribe from their mailing lists.
|