Increase Website Traffic and eBook Sales
Here's a fast,
easy list for you. Use it as checklist to see what you need to do to
increase traffic. Or use it as a review list if you have already been
working on improving your website traffic. It will help you find ways
that you might have known or forgotten.
1. People love to
receive free or win free stuff, whether they really need it or want
it. A free eBook is perfect to satisfy those needs over the Internet.
They will visit your website to get the free valuable information.
2. Give away the
full version of your eBook in exchange for testimonials. You can use
these customer statements to improve your ads' effectiveness.
3. When you create
an eBook, you change your image to "Expert." This will gain
people's trust and they will buy your main product or service quicker.
4. Publish your
website in eBook format. Put the eBook on a disk or CD-ROM then include
it with your direct mail packages. This can increase the number of people
that buy your product or service.
5. Offer your eBook
as a free bonus for buying one of your main products or services. People
will buy the product or service more often when you offer a free bonus.
6. Allow people
to download your free eBook, if they give the e-mail addresses of 3
to 5 friends or associates that would be interested in your eBook. This
will quickly build your e-mail list.
7. Create a directory
of websites in eBook form. List peoples websites in the directory that
will agree to advertise the eBook on their website or e-zine (electronic
newsletter). This will give them an incentive to give away or advertise
your eBook.
8. Allow other people
to give away your free eBook. This will increase the number of people
that will see your ad in the eBook. You could also include a mini catalog
of all your product or services that you offer in the eBook.
9. Gain new leads
by having people sign up and give you their contact information before
they can download your eBook. This is a very effective way to conduct
market research.
10. Make money selling
advertising space in your eBook. You could charge for full-page color
ads, classified ads or banners ads. You could also trade advertising
space in your eBook for other forms of advertising.
11. Give away the
eBook as a gift to your current customers as a way of letting them know
you appreciate their business. Place an ad in the eBook for a new back
end product you are offering
12. Get free advertising
by submitting your eBook to freebie and freeware/shareware websites.
This will increase the number of people that will download your eBook
and see your ad.
13. Make money by
selling the reprint rights to those that would like to sell the eBook.
You could also make even more money by selling the master rights. This
would allow other people to sell the reprint rights.
14. Hold a contest
on your website so people can win your eBook. You will get free advertising
by submitting your contest ad to free contest or sweepstakes directories.
Just make sure you publicize the winner's information -- they love the
acknowledgment.
15. You will gain
valuable referrals from people telling others about your eBook. Word
of mouth advertising can be very effective.
16. Make money cross
promoting your eBook with other people's products or services. This
technique doubles your marketing effort without spending more time and
money on your part.
17. Increase your
e-zine subscribers by giving away your eBook to people that subscribe
to your e-zine. This will give people an incentive to subscribe. Allow
your e-zine subscribers to also give it away to multiply your subscribers.
18. Give away the
eBook to people that join your affiliate program. This will increase
the number of people that subscribe. You could also create an eBook
for them to use that will help them promote your product or service.
19. Give away the
eBook in exchange for people leaving their contact information. This
will help you follow-up with the prospects that buy your main product
or service.
20. Offer a free
eBook that contains a couple of sample chapters. If they like it, give
them the option of ordering the full version. It would work just like
a software demo or shareware.
You will want to
print this list and keep it in your website improvement file if you
aren't quite ready. Or add it to your planning list.
Catherine Franz,
a Professional Marketing & Writing Coach, specializes in product
development, Internet writing and marketing, nonfiction, training. Newsletters
and articles available at:
http://www.abundancecenter.com blog:
http://abundance.blogs.com
Reasons
eBook Publishers Need AutoResponders
I'll bet you think ebook publishers
don't need
autoresponders, am I right? Well they do!
And here's why...
#1. If you publish more than one ebook,
why not make up a list of your titles
and call it a catalog. Then place your
list on a autoresponder, then you could
tell people to send a blank email to
your autoresponder to get your free
catalog via email.
#2. If your ebook is in EXE format, some
people will be afraid to buy and/or
download it. You could place a copy
of any reviews you have of your ebook
on a autoresponder along with a sample
chapter. This way people could get a
peek at your ebook contents, plus their
fears would be eased by knowing that
someone else has bought, downloaded and
reviewed your ebook.
Reason #3
Let's say you use one or both of the above,
but still no one buys or downloads your ebook/s.
Let me ask you this, "Did you send them a
follow-up message?" You do know that most
people need see your offer at least 3-5 times
before they will make a decision. Don't you?
Well now that you know, you will need a
autoresponder that can automatically
follow-up for you. This way you only need to
set it up once then let it do the work for you.
I found a company that will not only give you
free follow-up autoresponders, they will also
pay you to help them give them away.
Here are some of the features they offer:
*Instant, reliable delivery
(in only 10 to 30 seconds!)
*Unlimited, reliable follow ups
(up to 5, even 10 times!)
*Unlimited message length
*Unlimited message changes
*Control Panel Interface is easy and simple
*Powerful personalization features
*Database of your prospects' e-mail addresses
*Powerful mailing list management features
*AOL and WebTV friendly
Let's see your prospects' request your information
via e-mail and they get it in a matter of seconds.
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